E-commerce has become an essential component of many businesses, driving increased demand for robust e-commerce platforms. Among the main competitors, the competition between Shopify and Salesforce Commerce Cloud is particularly prominent. Both platforms offer robust features like customizations and flexibility to retailers, but Shopify consistently exceeds Salesforce in key areas such as conversion rates, total cost of ownership (TCO), return on investment (ROI), and innovation.
Shopify is a popular SaaS e-commerce platform and it provides businesses with an easy-to-use online store builder. Anyone can set up an online store with its drag-and-drop interface, without needing any coding skills, yes it is that easy to use Shopify.
Salesforce Commerce Cloud, previously known as Demandware, is a cloud-based platform that provides businesses with a comprehensive commerce solution.
Following are the key features a platform should have and Shopify and Salesforce are compared according to these features.
Pricing:
Shopify is cheaper than Salesforce Commerce Cloud, Shopify is subscription based, so it will always be cheaper than Salesforce, which takes a percentage of your store. If your business is small, then Salesforce charges small commission and is cheaper than Shopify. If your business is medium or large, then Salesforce will take more money as compared to Shopify.
Plugins and Integrations:
Shopify has thousands of plugins and apps for every possible functionality that you want for your store. While Salesforce lacks in this aspect.
Website Templates:
Shopify has 200+ themes and 1000+ templates for every kind of store. You can choose design according to your business requirements and aesthetics and spend some money and implement it easily in your store. In Salesforce Commerce Cloud, there is no built-in template purchase functionality, and you need to do it custom code. So for beginners with no technical knowledge, this could prove to be very difficult.
Reasons WHY Businesses migrate from Salesforce to Shopify:
Conversion rates:
According to 2023 ecommerce conversion rates study, Shopify's checkout process converts 36% better than Salesforce's. Shopify sole focus is ecommerce and it pays great attention to the throughput, speed, conversion, personalization and extensibility. All of these elements create a seamless and efficient checkout experience for customers and they complete their purchases without any issue, thereby boosting conversion rates.
Cost Effective:
Shopify is a more cost-effective solution as compared to Salesforce, it has lower average total cost of ownership (TCO ~35%) and high ROI (return on investment). Salesforce is expensive, customers have to pay high expenses from developer rates to licensing costs, etc. Most of the merchants switch platforms from Salesforce to Shopify, to save money while focusing on their business.
Finding and hiring Shopify developers is straightforward and affordable compared to the highly specialized developers required for Salesforce Commerce Cloud B2C.
Faster Implementation:
Time is money in the ecommerce world. Shopify enables businesses to cut their implementation time in half compared to Salesforce. Instead of taking months to launch, Shopify allows businesses to go to market within weeks. This rapid deployment helps businesses start selling sooner, increasing their revenue potential and market presence.
Revenue-driving features:
Shopify offers a suite of features that boost sales for businesses. For customer engagement and driving sales, Shopify has an extensive list of user-friendly tools such as POS, Markets, Shop Pay, Shop Pay Installments and more. These features are not available in Salesforce, thus Shopify outperforms it's competitors in the revenue generation race. Merchants see a bigger return as most businesses such as Mustang Survival got 172% conversion rate after migrating from Salesforce to Shopify.
Continuous Innovations:
Shopify is on the cutting edge of commerce, constantly innovating new technology, providing hundreds of updates annually, and leading the way in ecommerce. In contrast, Salesforce has shifted its focus away from B2C, slowing innovation and forcing their customers to wait for updates or develop their own solutions. This reason is prompting many Salesforce businesses to consider migrating to Shopify. Shopify's commitment to innovation allows businesses to quickly adapt to evolving consumer expectations and stay competitive, while Salesforce customers often face delays and disadvantages.
Better User Experience:
Shopify is created with usability in mind, allowing business users to effortlessly make modifications. Unlike Salesforce, which frequently requires specialized developers for even minor changes, Shopify empowers regular team members to handle tasks like as discounting, theme customization, and app configurations. This reduces the technological debt and improves operational efficiency, thus empowering businesses like Cambridge Satchel Company.
Checkout Flexibility:
Shopify’s checkout process is recognized and trusted by hundreds of millions of users annually. Shopify has pre-built integrations which allows brands to be more agile. It’s highly customizable, extensible, and it is specifically designed for performance. Shopify makes it easy to integrate digital wallets like Apple Pay in just a few clicks, whereas in Salesforce, adding digital wallets like Apple Pay could take up to months and cost tens of thousands of dollars. This flexibility of Shopify leads businesses to higher conversion rates and a better customer experience.
Migrate Salesforce to Shopify without mistakes with ECOMZIER:
If you are ready to migrate from Salesforce to Shopify, we can help you with the complete process. We at ECOMZIER have been Shopify Partners since 2016, and we specialize in Salesforce to Shopify migration. Leave all the migration complexities to us. We’ll guide you through a smooth and efficient transition using our extensive migration experience and expertise.
We offer a comprehensive Salesforce to Shopify migration by taking care of everything for you. Our team will meticulously transfer your data, and essential configurations to your new Shopify store, set up your store and design it, integrate essential apps, and conduct rigorous testing to ensure a flawless launch. We will also provide you with ongoing support and maintenance, to ensure that your store remains optimized and is up and running 24/7. Focus on what matters the most, focus on growing your business with peace of mind.
Our Salesforce to Shopify Migration Services
Following is the data that can be migrated from Salesforce to Shopify:
Products:
- Cost.
- Name, SKU, Full Description, Status, Custom Fields(Name, Value), Images in Description, Manufacturer.
- Price, Special Price.
- URL, Meta Title, Meta Description.
- Product Image, Additional Images.
- Quantity, Manage Stock, Stock Status.
- Weight.
- Product Tags.
- Options(Name), Product Attributes(Name, Values).
- Product Variants(SKU, Weight, Quantity, Additional image).
Product Categories:
- Name, Description, Status.
- URL, Meta Title, Meta Description.
- Category Images.
Manufacturer:
- Name.
Customers:
- First Name, Last Name, Email, Customer Group.
- Customer Billing Address(First Name, Last Name, Company, Address 1, Address 2, Country, State, City, Zip Code, Telephone).
- Customer Shipping Address(First Name, Last Name, Company, Address 1, Address 2, Country, State, City, Zip Code, Telephone).
Orders:
- Order Date, Order Status , Custom Order Status, Order Products(Name, SKU, Option), Product Price, Quantity, Discount Price, Tax Price, Shipping Price, Order Comments.
- Customer Name, Email, Billing Address(First Name, Last Name, Company, Address 1, Address 2, Country, State, City, Zip Code, Telephone).
- Shipping Address(First Name, Last Name, Company, Address 1, Address 2, Country, State, City, Zip Code, Telephone).
Coupons:
- Name, Coupon Code, Uses Per Coupon, Uses Per Customer, Type Discount, Discount Amount, Product, Category.
Reviews:
- Created Date , Status, Rate, User Name , Comment, Product.
Blogs:
- Title, SEO URLs.
- Meta Description, Meta Title.
Blogs Posts:
- Title, Full Description, Short Description, Tags, Availability, Created Time, SEO URL, Blog IDs, Comments.
- Meta Description, Meta Keywords, Meta Title.
- Images.
CMS Pages:
- Title, Created Date, URL, Description, Meta Description, Status.
