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Squarespace to Shopify Migration

A Squarespace to Shopify migration moves your products and variants, customers, order history, blog posts, pages and images from Squarespace 7.0 or 7.1 into Shopify, then 301 redirects every old /p/ product URL, blog post and page to its new Shopify address. Ecomzier rebuilds what Squarespace cannot export, such as extra blogs, gift card balances and member areas, and tests everything before launch.

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Try before you buy: review a working copy of your Squarespace catalog on Shopify before you commit.

Who is a Squarespace to Shopify migration for?

Squarespace is a strong website builder, and many brands start their store there. The move to Shopify usually comes when the store becomes the main business and the catalog, content or selling channels outgrow what Squarespace Commerce was built for. These are the four situations we see most.

Catalogs hitting variant limits

Squarespace allows up to six options and 250 variant combinations per product (Squarespace Help). Shopify allows up to 2,048 variants per product (Shopify Help Center), which suits large size and color ranges.

Content brands with more than one blog

Squarespace lets you run several blog pages, but its site export includes only one blog page and its posts (Squarespace Help). We move every blog, not just the first one.

Brands selling internationally or wholesale

Shopify Markets covers countries, currencies and up to 20 published languages, or 30 on Shopify Plus (Shopify Help Center). B2B companies and catalogs give wholesale buyers their own prices (Shopify Help Center).

Download, service and subscription sellers

The Squarespace product export covers physical and service products only (Squarespace Help). Download products, gift cards and subscriptions need a planned move, and we map each one.

Squarespace data	Moves?	How it lands in Shopify
Physical and service products	Yes, remapped	The product CSV covers physical and service products, up to 10,000 of them (Squarespace Help). We map Product URL to the Shopify handle, options to variants, SKU, price and stock, and convert weights from pounds to grams as Shopify's guide requires (Shopify Help Center).
Variants	Yes, restructured if needed	Squarespace allows six options per product; Shopify allows three options and 2,048 variants (Shopify Help Center). Products with four to six options are restructured before import.
Product images	Yes, collected	The product CSV leaves out featured images, variant images and image alt text (Squarespace Help), and Squarespace has no bulk image export (Squarespace Help). We collect every image from the live store, attach it to the right product and variant, and rewrite the alt text.
Additional product information	Yes, rebuilt	The extra content section under each product is not in the CSV (Squarespace Help). We copy it into the product description or into metafields (Shopify Help Center) shown in a product page block.
Store pages, categories and tags	Yes, remapped	Store pages and categories, up to 1,000 categories in three levels on 7.1 (Squarespace Help), become Shopify collections and a matching navigation menu. Product tags move as Shopify tags.
Customers	Yes	The customer CSV includes names, emails, order totals, last used shipping and billing addresses and tags (Squarespace Help). We convert it to Shopify's customer columns, including the email marketing consent field.
Historical orders	Yes, via API	Squarespace exports orders with line items, SKUs, variants, discounts, taxes, addresses and statuses (Squarespace Help). Shopify admin cannot import orders (Shopify Help Center), so we load them through the API and link each one to its customer.
Blog posts	Yes, via API	Shopify needs a migration app or its Blog Article API for blog posts (Shopify Help Center). We move titles, bodies, authors, dates, excerpts, featured images, categories and tags into Shopify blogs.
Layout pages	Yes, via API	Text and image content from layout pages moves to Shopify pages (Shopify Help Center), rebuilt with theme sections so your team can edit them.
SEO fields	Yes	SEO titles, SEO descriptions and URL slugs for products, pages and blog posts move into Shopify SEO fields and handles.
Existing URL mappings	Yes, consolidated	Redirects you already set up in Squarespace URL mappings (Squarespace Help) are rebuilt as Shopify redirects that point straight to the final URL, so no redirect chains.

Squarespace product type	Shopify equivalent	How we handle it
Physical product	Product with shipping	Moves from the product CSV with variants, SKUs, weights, prices and stock.
Service product	Product without shipping	Moves from the product CSV with shipping turned off. Variants for packages or session lengths carry over (Squarespace Help). Booking is added with a scheduling app if you need it.
Download product	Shopify Digital Products app	Download products are not in the product CSV (Squarespace Help). We recreate them and attach the files with Shopify's free Digital Products app, which takes files up to 5 GB (Shopify Help Center).
Gift card	Shopify gift card product	Squarespace gift cards never expire and work only on the site that issued them (Squarespace Help). We create a Shopify gift card product, and outstanding balances are issued as Shopify gift cards through an app or the GiftCard API (Shopify Help Center).
Subscription (physical or service)	Subscription app	Subscription products are rebuilt with selling plans in Shopify Subscriptions (Shopify Help Center) or another subscription app. Moving active subscribers depends on your payment processor, so we confirm it in the audit.
Variants with four to six options	Up to three options	Squarespace allows six options and 250 variants (Squarespace Help); Shopify allows three options (Shopify Help Center). Descriptive options move to metafields or the product is split.

Squarespace feature	Why it does not move	How we rebuild it on Shopify
Template and design	Style settings and custom CSS are not exported (Squarespace Help), and Squarespace templates do not run on Shopify.	A Shopify theme with sections and blocks your team edits in the theme editor, matched to your brand.
Second and later blog pages	The XML export includes only one blog page (Squarespace Help).	Each blog page becomes its own Shopify blog, moved post by post with images, tags and dates.
Index, portfolio, album and calendar pages	These page types are excluded from the export (Squarespace Help).	Rebuilt as Shopify pages with theme sections, or with an events app for calendar content.
Product reviews	Shopify's guide states that reviews cannot be exported or migrated from Squarespace to Shopify (Shopify Help Center).	We set up a Shopify review app and plan how to bring reviews across before launch.
Member areas and courses	Members sign up for a pricing plan themselves, and member contacts cannot be created or imported manually (Squarespace Help).	Gated content is rebuilt with Shopify customer accounts and a membership or course app, and members are invited to the new store.
Customer passwords	The customer CSV has no password field (Squarespace Help).	With Shopify new customer accounts, customers sign in with a six digit code sent by email, so no reset is needed.
Integrations and code injection	Third party integrations and code injected into Squarespace are tied to that platform.	Each one is mapped to a native Shopify feature, an app from the Shopify App Store or theme code.

How we keep your SEO when moving from Squarespace to Shopify

Squarespace builds product URLs from the store page slug, while Shopify uses fixed prefixes such as /products/, /collections/, /blogs/ and /pages/. So nearly every indexed URL changes, and Shopify's guide warns that old Squarespace URLs will not redirect on their own (Shopify Help Center). Rankings hold when each old URL points to the right new one:

A full URL inventory. We crawl the store and its sitemap and list every product, store page, category, blog post and page URL, plus your existing URL mappings.
One to one 301 redirects. Each URL redirects to its exact Shopify equivalent. No mass redirects to the homepage.
Same slugs where possible. Product, post and page slugs are kept as Shopify handles, so only the prefix changes.
Metadata kept. SEO titles, SEO descriptions, headings, alt text and descriptions move unchanged.
Post launch monitoring. We submit the new sitemap and watch Google Search Console for 404s and indexing issues after launch.

Typical Squarespace URL patterns and where they go:

Squarespace URL	Shopify URL	Notes
/shop/p/linen-tote	/products/linen-tote	Product URL on version 7.1: store page slug, then /p/, then the product slug (Squarespace Help).
/shop/linen-tote	/products/linen-tote	Product URL on version 7.0, without the /p/ (Squarespace Help).
/shop	/collections/all	The store page. Stores with several store pages get one collection per page.
/shop?category=Bags	/collections/bags	Category filter URL (Squarespace Help). Shopify notes that redirects from URLs with query strings may not work as expected (Shopify Help Center), so we test each one that still earns traffic or links.
/blog/linen-care-guide	/blogs/news/linen-care-guide	Blog post with a title only URL format.
/blog/2023/5/27/linen-care-guide	/blogs/news/linen-care-guide	Blog post URL formats can include the year, month and day the post was created (Squarespace Help). The date is dropped on Shopify.
/blog?tag=care	/blogs/news/tagged/care	Blog tag filter (Squarespace Help), tested like other query string URLs.
/journal/studio-update	/blogs/journal/studio-update	A second blog page becomes its own Shopify blog with the same handle.
/about	/pages/about	Layout pages become Shopify pages.

Shopify URL redirects can be imported by CSV and only fire when the old path returns a 404 on Shopify. Stores can hold up to 100,000 redirects, or 20,000,000 on Shopify Plus (Shopify Help Center). Store specific slugs, such as custom category URL slugs on 7.1, are read from your own crawl.

Step 01
Audit and URL inventory
We note your Squarespace version, product types, variants, store pages, blogs, member areas and extensions, and crawl every URL. You receive a written migration plan.
Step 02
Export and data mapping
We export products, customers and orders, collect images and every blog, and map options to variants, categories to collections and product types to Shopify features, signed off with you before any import.
Step 03
Store build and test migration
We build the Shopify theme, choose an app or custom code for each feature worth keeping, and run a full test import while Squarespace stays live.
Step 04
Redirects and SEO setup
The redirect map is loaded and every old URL, including blog posts and existing URL mappings, is checked against the crawl.
Step 05
Launch and monitoring
We move orders and customers created since the test run, connect your domain, submit the sitemap and monitor Search Console after launch.

Get your free Squarespace to Shopify migration plan

Tell us your Squarespace version, catalog size, product types and how many blogs you run. Our migration team will send a free, step by step plan covering your data mapping, URLs and timeline.

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Store type	Typical scope	Typical timeline
Small store	One store page, under 500 products, one blog	2 to 4 weeks
Mid size store	Several store pages and blogs, thousands of variants, order history	4 to 8 weeks
Content or membership led store	Large blog archive, member areas, subscriptions or download products	6 to 10 weeks
Large or international store	Custom design, several markets or languages, integrations	8 to 14 weeks

Typical ranges for planning only, not a quote or a guarantee. Your audit sets the actual schedule.

Factor	Why it matters
Catalog size and images	Squarespace has no bulk image export, so every product and variant image is collected and matched.
Variants	Products with four to six options must be restructured for Shopify's three options.
Product types	Download products, gift card balances and subscriptions each need their own migration path.
Blogs and pages	Only one blog page exports from Squarespace. Extra blogs and index, portfolio and gallery layouts are moved and rebuilt by hand or by API.
Member areas and courses	Gated content and member access are rebuilt with apps and customer accounts.
Order history	Years of orders take longer to import and verify than products and customers.
Redirect volume	Large blog archives and query string category URLs mean more redirects to map and test.
Design scope	Adapting a Shopify theme costs less than a fully custom design.
Integrations	Email, accounting, shipping and marketplace connections each need setup and testing.

Area	Squarespace	Shopify
Variants	Up to six options and 250 variants per product (Squarespace Help).	Up to three options and 2,048 variants per product (Shopify Help Center).
Catalog structure	Store pages with up to 10,000 products each on 7.1, or 200 on 7.0 (Squarespace Help), and up to 1,000 categories.	Collections, which can be manual or filled automatically by rules, plus nested menus.
Product types	Physical, download, service and gift card products in one editor.	Products plus apps such as Shopify's free Digital Products app and Shopify Subscriptions.
Data export	Products, customers and orders as CSV and one blog page as XML. No bulk image export (Squarespace Help).	Product and customer CSV import and export, plus the Admin API for orders, blogs, pages and gift cards (Shopify Help Center).
Redirects	URL mappings field limited to 400 KB, about 2,500 redirect lines (Squarespace Help).	Up to 100,000 URL redirects, or 20,000,000 on Shopify Plus (Shopify Help Center).
Custom code and add ons	Code injection adds HTML and scripts to the site header and footer (Squarespace Help).	The Shopify App Store, plus apps that run on their own infrastructure and plug in through APIs.

Squarespace to Shopify migration FAQ

Can I migrate from Squarespace to Shopify without losing SEO?

Yes, if every old URL gets a 301 redirect to its new Shopify URL and your SEO titles, descriptions, alt text and content stay the same. Old Squarespace URLs will not redirect on their own (Shopify Help Center), so we map every /p/ product URL, store page, blog post and page one to one and import the redirects by CSV (Shopify Help Center).

Does the Shopify Store Migration app support Squarespace?

No. Shopify's Store Migration app lists Square, WooCommerce, Etsy, Wix, Amazon, eBay, Clover and Lightspeed as sources, not Squarespace (Shopify App Store). Shopify's own Squarespace guide uses edited CSV files, third party apps or a Shopify Partner such as Ecomzier (Shopify Help Center).

What can I export from Squarespace myself?

Products as a CSV, covering physical and service products up to 10,000 (Squarespace Help), customers and orders as CSV files, and site content as an XML file that includes one blog page (Squarespace Help). The product CSV leaves out featured images, variant images, alt text and reviews, and images cannot be exported in bulk (Squarespace Help).

What happens to products with more than three options?

Squarespace allows up to six options per product (Squarespace Help), and Shopify allows three options and 2,048 variants (Shopify Help Center). We restructure those products before import, usually by moving descriptive options into metafields or splitting the product.

Will all my blog posts move?

Yes. The Squarespace export includes only one blog page (Squarespace Help), and Shopify needs an app or its Blog Article API to import posts (Shopify Help Center). We move every blog page and post with images, authors, dates and tags, and redirect each old post URL.

Will customers need new passwords after the migration?

Passwords cannot be transferred, and the Squarespace customer export has no password field (Squarespace Help). With Shopify new customer accounts, customers sign in with a six digit code sent to their email, so no password is needed (Shopify Help Center).

Can I keep my Squarespace order history?

Yes. Squarespace exports orders with line items, totals, discounts, taxes and addresses (Squarespace Help). Shopify admin cannot import orders by CSV (Shopify Help Center), so we load them through the API and link each order to its customer.

What happens to my gift cards?

Squarespace gift cards never expire and can only be used on the site that issued them (Squarespace Help). We list outstanding balances and issue them as Shopify gift cards through an app or the GiftCard API (Shopify Help Center), then let customers know before launch.

Can I keep my product reviews?

Shopify's own guide says reviews cannot be exported or migrated from Squarespace to Shopify (Shopify Help Center). We set up a Shopify review app during the build and agree with you how to bring reviews across before launch.

How long does a Squarespace to Shopify migration take?

Typical ranges run from 2 to 4 weeks for a small store with one blog to 8 to 14 weeks for a large or international store with custom design and integrations. Your audit sets the actual schedule.

Book your Squarespace to Shopify migration audit

Ecomzier is a Shopify Plus Expert agency that has built 1,100+ Shopify stores that have generated $500M+ in client revenue, backed by 11 eCommerce awards and 400+ five star reviews. Start with a free audit of your Squarespace store and a try before you buy demo of your catalog on Shopify.

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