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WordPress to Shopify Migration

A WordPress to Shopify migration moves your products, customers, orders, blog posts, pages and images from WordPress or WooCommerce into Shopify, then maps every old URL to its new address with 301 redirects so rankings and backlinks keep working. Ecomzier plans the move, rebuilds plugin features and tests everything before launch.

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Who is a WordPress to Shopify migration for?

WordPress is a content management system that runs about 40% of all websites (W3Techs). Most WordPress sites that sell online use the free WooCommerce plugin. So a WordPress migration is one of two jobs, often both: moving a WooCommerce store, or moving a content site (blog and pages) onto Shopify.

WooCommerce stores tired of upkeep

You spend more time on hosting, plugin updates, security patches and conflicts than on selling. Shopify hosts and updates the platform for you.

Content only WordPress sites

Your site is a blog and pages with no store yet. We move the content into Shopify, keep its URLs working, and you launch products on the same domain.

Publishers selling through a separate cart

Content lives on WordPress and checkout on another tool. Migrating puts both on one Shopify domain, so traffic and authority stop being split.

Growing brands heading to Shopify Plus

You need B2B, several markets or higher volume. The same migration can land directly on Shopify Plus, with integrations planned from day one.

Data	Moves?	How it moves
Products and variants	Yes	Simple and variable products move with prices, SKUs, stock and weights. Shopify allows up to three options and 2,048 variants per product (Shopify Help Center), so products with four or more attributes are restructured before import.
Categories and tags	Yes, remapped	Product categories become Shopify collections (manual, or automated by tag). Product tags carry over as tags you can filter and build collections on.
Images and alt text	Yes	Images are uploaded to Shopify with their alt text, and image links inside your content point to the new files.
Customers	Yes	Names, emails, addresses, tags and marketing consent move. Passwords cannot move, because WordPress stores them as one way hashes. With Shopify new customer accounts, customers sign in with a six digit code sent by email, so no password is needed.
Historical orders	Yes, via API	Shopify admin imports products and customers by CSV but not orders (Shopify Help Center). We import them through the Order API with line items, totals, taxes and dates, so order history stays intact.
Blog posts	Yes	Posts move into Shopify blogs with title, body, author, publish date, featured image, excerpt and tags. WordPress categories become blogs or tags.
Pages	Yes	About, FAQ, policy and landing pages move as Shopify pages. Page builder layouts are rebuilt as sections.
Post categories and tags	Yes, remapped	Post categories and tags become Shopify blog tags, so readers can still browse by topic. A large category can become its own Shopify blog instead.
Authors	Yes	Each post keeps its author name. Shopify has no author archive pages, so old author archive URLs are redirected to the blog.
Media library	Yes	Images and files used in posts and pages are uploaded to Shopify Files, and every link inside your content is rewritten to the new file address.
Product reviews	Yes	Ratings, authors, dates and text are imported into the Shopify review app you choose and matched to each product.
Coupons	Recreated	Active coupons are recreated as Shopify discounts, checking each rule (minimums, exclusions, usage limits) one by one.
Subscriptions	Case by case	Active WooCommerce Subscriptions move into a Shopify subscription app. Whether saved payment methods can transfer depends on your payment gateway, so we confirm it during the audit.
SEO titles and descriptions	Yes	Titles and meta descriptions from Yoast SEO, Rank Math or similar plugins move into the SEO fields of each Shopify product, collection, page and post.
URLs and redirects	Yes, mapped	Every old URL gets a 301 redirect to its new Shopify URL. See the redirect mapping table below.

WordPress feature	Why it does not move	How we rebuild it on Shopify
Theme and design	WordPress themes are PHP templates. Shopify themes use Liquid.	We build or adapt a Shopify theme with sections and blocks your team edits in the theme editor, matched to your brand.
Plugins	Plugins run on your WordPress server and cannot be installed on Shopify.	Each plugin is mapped to a native Shopify feature, a Shopify app or custom code. Caching, SSL and server security plugins are simply retired, because Shopify hosts the store.
Page builders (Elementor, Divi, WPBakery)	Builder layouts are stored as builder specific markup and shortcodes that only the builder can render.	Key layouts are rebuilt as reusable Shopify sections, so marketing can create new pages without a builder plugin.
Custom post types and custom fields	Shopify has no custom post types, and ACF style fields have no direct import.	Modeled as Shopify metaobjects and metafields (for example size guides, lookbooks, ingredients or team members) and displayed by the theme.
Shortcodes	Shortcodes only render inside WordPress. Moved as is, they show up as raw bracketed text.	We scan all content for shortcodes and replace each one with a section, an app block or clean HTML before import.
Forms (Contact Form 7, Gravity Forms, WPForms)	Form plugins and their stored entries live in your WordPress database.	Rebuilt with the Shopify contact form or a forms app, with the same fields and notifications. Past entries are exported to CSV for your records.

How we keep your SEO when moving from WordPress to Shopify

Shopify uses fixed URL prefixes (/products/, /collections/, /pages/, /blogs/), so almost every WordPress URL changes. Rankings survive when each old URL points to the right new one. Our SEO checklist:

A one to one redirect map. We crawl the live site and XML sitemap, then 301 redirect every product, category, post and page URL to its Shopify equivalent. No mass redirects to the homepage.
Metadata and content kept as is. SEO titles, meta descriptions, headings, image alt text and body copy move unchanged.
Internal links rewritten. Links inside posts and pages point straight to the new URLs, not through redirects.
Sitemap resubmitted. Shopify generates /sitemap.xml automatically (Shopify Help Center). We submit it in Google Search Console and Bing Webmaster Tools on launch day.
Post launch monitoring. We watch Search Console for 404s and indexing issues after launch and fix any missed redirects.

Typical WordPress and WooCommerce URL patterns and where they go:

WordPress URL	Shopify URL	Notes
/product/blue-hoodie/	/products/blue-hoodie	WooCommerce default product base (WooCommerce docs).
/shop/hoodies/blue-hoodie/	/products/blue-hoodie	Shop base with category. Every category path for a product redirects to the one product URL.
/product-category/hoodies/	/collections/hoodies	Categories become collections. Subcategories map to their own collections.
/product-tag/organic/	/collections/organic	Tag archives that earn traffic become automated collections; the rest redirect to the closest collection.
/2024/05/03/post-name/	/blogs/news/post-name	Day and name permalinks (WordPress docs). Post name and month and name structures map the same way.
/category/guides/	/blogs/news/tagged/guides	Post categories become blog tags, or a separate blog when the category is large.
/tag/how-to/	/blogs/news/tagged/how-to	Post tag archives map to the matching Shopify blog tag page.
/author/jane/	/blogs/news	Shopify has no author archives, so these point to the blog.
/about-us/	/pages/about-us	WordPress pages become Shopify pages with the same handle.
/feed/	/blogs/news.atom	Keeps RSS readers and syndication working.

Shopify URL redirects are 301 redirects, can be imported by CSV, and only fire when the old path no longer loads a page. Stores can hold up to 100,000 redirects, or 20,000,000 on Shopify Plus (Shopify Help Center). The default Shopify blog is called News; it can be renamed before launch.

Step 01
Audit and URL inventory
We crawl every URL, list your plugins, integrations and data volumes, and agree what moves and what gets rebuilt. You receive a written migration plan.
Step 02
Store build and feature rebuild
We build your Shopify theme, recreate page builder layouts as sections and choose an app or custom code for each plugin worth keeping.
Step 03
Test migration and review
A full copy of your products, customers, orders and content goes into the new store. Your team checks it while WordPress stays live.
Step 04
Redirects and SEO setup
The redirect map, metadata, alt text and internal links are loaded and checked against the crawl, URL by URL.
Step 05
Launch and monitoring
We move orders and customers created since the test run, connect your domain, submit the sitemap and monitor Search Console after launch.

Get your free WordPress to Shopify migration plan

Tell us about your site and our migration team will send a free, step by step plan covering your data, plugins, URLs and timeline.

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Site type	Typical size	Typical timeline
Content only WordPress site	Blog and pages, no store	1 to 3 weeks
Small WooCommerce store	Under 500 products, a few plugins	2 to 4 weeks
Mid size WooCommerce store	500 to 5,000 products, subscriptions or custom fields	4 to 8 weeks
Large or complex store	5,000+ products, B2B, several markets or ERP integration	8 to 16 weeks

Typical ranges for planning only, not a quote or a guarantee. Your audit sets the actual schedule.

Factor	Why it matters
Catalog size and variant structure	More products mean more checking. Products with four or more attributes need restructuring for Shopify.
Order history	Importing years of orders takes longer than products and customers, and some stores only need recent history.
Number of plugins	Each plugin that matters is replaced by a Shopify feature, an app or custom code.
Page builder content	Pages built in Elementor, Divi or WPBakery need their layouts rebuilt as Shopify sections.
Custom post types and fields	Structured content must be modeled as metaobjects and metafields before import.
Design scope	Adapting a Shopify theme costs less than a fully custom design.
Integrations	ERP, CRM, marketplace and fulfillment connections each need setup and testing.
Languages and currencies	Multilingual sites (WPML, Polylang) and several currencies are rebuilt with Shopify Markets and translations.

Area	WordPress with WooCommerce	Shopify
Hosting	You choose, pay for and maintain hosting, PHP and database versions.	Hosted by Shopify and included in every plan.
Updates	WordPress core, theme and each plugin update separately and can conflict.	Platform updates are applied by Shopify. Apps update independently of your theme.
Security and payments	SSL, firewall and plugin vulnerabilities are your responsibility.	SSL included, and Shopify is certified PCI DSS Level 1 (Shopify security).
Variants	Variable products can use many attributes.	Up to three options and 2,048 variants per product.
Content and blogging	Best in class: custom post types, taxonomies and page builders.	Built in blog and pages, with metaobjects for structured content.
Order import	Not applicable.	Orders arrive through migration apps or the API, not admin CSV.
Extending the platform	Plugins run on your server and share its resources.	Apps from the Shopify App Store and custom apps run on their own infrastructure.

WordPress to Shopify migration FAQ

Can I migrate from WordPress to Shopify without losing SEO?

Yes, if every old URL gets a 301 redirect to its new Shopify URL and your titles, meta descriptions, alt text and content stay the same. Shopify redirects are 301s and can be bulk imported (Shopify Help Center). We map URLs one to one, resubmit the sitemap and monitor Search Console after launch.

Do I need WooCommerce to migrate from WordPress to Shopify?

No. If WordPress only runs your blog and pages, we move that content into Shopify pages and blogs and you add products in Shopify. If you sell with WooCommerce, we move products, customers, orders and reviews as well.

Can Shopify import my WooCommerce orders?

Not through the admin. Shopify CSV import covers products and customers; historical orders need a migration app or the Order API (Shopify Help Center). We import orders with line items, totals, taxes and dates so order history stays complete.

Will my customers need new passwords after the migration?

Passwords cannot be transferred, because WordPress stores them as one way hashes. With Shopify new customer accounts, customers sign in with a six digit code sent to their email, so no password is needed (Shopify Help Center).

What happens to my WordPress plugins?

Plugins do not move. We list every active plugin during the audit and replace the ones that matter with a native Shopify feature, an app or custom code. Hosting, caching and SSL plugins are no longer needed because Shopify runs the platform.

Can I keep my WordPress blog when I move to Shopify?

Yes. We migrate posts with their images, authors, dates and tags into the Shopify blog, and redirect each old post URL. Keeping content and products on one domain is usually better for SEO than running the blog separately.

What if my WooCommerce products have more than three attributes?

Shopify allows up to three options and 2,048 variants per product (Shopify Help Center). We restructure products with more attributes, usually by moving descriptive attributes into metafields or splitting a product into linked products, before import.

How long does a WordPress to Shopify migration take?

Typical ranges run from 1 to 3 weeks for a content only site to 8 to 16 weeks for a large, integrated store. Most WooCommerce stores fall in between. Your audit sets the actual schedule.

Will I keep my domain name and email?

Yes. You keep your domain and point it to Shopify at launch. We change only the DNS records Shopify needs, so email hosted on your domain keeps working.

Can I move from WordPress straight to Shopify Plus?

Yes. The process is the same, and Shopify Plus adds features such as B2B and a higher redirect limit of 20,000,000 URLs, which matters for very large WordPress sites.

Book your WordPress to Shopify migration audit

Ecomzier has built 1,100+ Shopify stores that have generated $500M+ in client revenue, backed by 11 eCommerce awards and 400+ five star reviews. Start with a free audit of your WordPress or WooCommerce site and a try before you buy demo of your store on Shopify.

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