Getting a customer to buy once is expensive. Getting them to come back is where the profit is. A Shopify loyalty program gives shoppers a reason to return, and since Shopify has no built-in points or VIP system, the app you pick decides how well that program works.
We compared 10 popular Shopify loyalty apps on live App Store pricing, order limits, features, merchant reviews and real discussions from the Shopify Community and merchant forums. Every price and rating below was checked on the Shopify App Store on October 13, 2026.
- Best overall: Smile.io, the most proven app with 4,600+ reviews.
- Best for scaling brands: LoyaltyLion, deep rules plus strategy support.
- Best for in-store + online: Marsello, loyalty, email and SMS across POS.
- Best value at scale: BON Loyalty, unlimited orders for $129/month.
- Best all-in-one: Growave, loyalty, reviews and wishlist in one app.
- Best free option: Fast Loyalty, points, VIP tiers and referrals at no cost.
Table of contents
- TL;DR: the short answer
- Quick comparison table
- What a Shopify loyalty app does
- How we picked these apps
- 1. Smile.io
- 2. LoyaltyLion
- 3. Marsello
- 4. Rivo
- 5. Yotpo Loyalty
- 6. BON Loyalty
- 7. Okendo
- 8. Growave
- 9. Essent Loyalty
- 10. Fast Loyalty (Loyalty Palms)
- How loyalty app pricing works
- How to choose the right app
- How to launch in 7 steps
- Mistakes to avoid
- Our verdict
- FAQ
Best Shopify loyalty apps compared
Hover over a row to highlight it, or tap Get app to open the App Store listing.
| App | Best for | Rating | Free plan | VIP tiers from | Shopify POS | |
|---|---|---|---|---|---|---|
 Smile.io |
Most stores | ★ 4.9 (4,626) | Yes, 200 orders/mo | Growth ($199/mo) | Yes, all plans | Get app |
 LoyaltyLion |
Scaling brands | ★ 4.6 (542) | Yes, 400 orders/mo | Classic ($199/mo) | Yes, Classic plan | Get app |
 Marsello |
In-store + online | ★ 4.2 (162) | No, 14-day trial | Accelerate ($120/mo) | Yes, all plans | Get app |
 Rivo |
Fast-growing DTC | ★ 4.7 (1,442) | Yes, 200 orders/mo | Scale ($49/mo) | Yes, Essential+ | Get app |
 Yotpo Loyalty |
Yotpo stack | ★ 4.7 (970) | Yes, under 100 orders/mo | Paid plans | Yes | Get app |
 BON Loyalty |
Value at scale | ★ 5.0 (1,956) | Yes, 150 orders/mo | Growth ($129/mo) | Yes, Basic+ | Get app |
 Okendo |
Reviews + loyalty | ★ 4.8 (1,431) | Reviews only (50 orders/mo) | Loyalty plans | Yes | Get app |
 Growave |
All-in-one | ★ 4.8 (1,293) | Yes, 200 orders/mo | Growth ($199/mo) | Yes, Entry+ | Get app |
 Essent Loyalty |
Usage-based pricing | ★ 5.0 (488) | Yes, 250 loyalty orders/mo | Free (1 tier) | Yes, Starter+ | Get app |
 Fast Loyalty (Loyalty Palms) |
Free all-in-one | ★ 5.0 (39) | Free app | Included (free) | Yes | Get app |
Which app fits your store stage?
- Just launching: Fast Loyalty or Essent.
- Growing past 1,000 orders: BON Loyalty or Rivo.
- Online + physical stores: Marsello.
- Loyalty + reviews in one: Growave or Okendo.
- Scaling DTC brand: Smile.io or LoyaltyLion.
- Already on Yotpo: Yotpo Loyalty.
What a Shopify loyalty app actually does
A loyalty app adds a rewards layer on top of your Shopify store. Customers earn something for buying and engaging, and they spend it on future orders. Because Shopify has no native points or tier system, the app handles the logic, the storefront widget, the emails and the reporting. Most apps support some mix of these program types:
How we picked these apps
Every app was judged on the same six points:
- Loyalty features: points, VIP tiers, referrals, store credit and how many ways customers can earn.
- Real cost as you grow: free plan limits, the price to unlock VIP tiers, and what happens when you pass an order limit.
- Shopify fit: Built for Shopify status, checkout and POS support, and customer account extensions.
- Integrations: Klaviyo, review apps, subscriptions and Shopify Flow.
- Ease of use: how quickly a non-technical team can launch.
- Merchant sentiment: App Store reviews, independent review sites and recurring themes in community threads.
Ecomzier works with a number of app partners as a Shopify Plus agency. Each app was scored on the same checklist.
The 10 best Shopify loyalty apps in 2026
1. Smile: Loyalty Program Rewards
Smile is the loyalty app most merchants meet first, and it has earned that spot. It carries the largest review base in this list, a Built for Shopify badge and a 2026 Shopify Build Award for innovation and impact. You can launch points, referrals and rewards in an afternoon, then add a dedicated loyalty page, bonus events and a Loyalty Hub inside customer accounts as you grow.
The free plan is a genuine starting point rather than a teaser. It includes points, referrals, more than 15 ways to earn and redeem, full branding control, 20+ storefront languages and Shopify POS, for up to 200 orders a month. That makes Smile easy to test on a real store before you commit any budget.
Where Smile shines is polish. The widgets look on-brand out of the box, the Klaviyo integration ships with ready-made campaigns, and higher plans add performance benchmarks that compare your program against similar stores. Merchants in community threads often describe it as the safe, low-risk choice for a first loyalty program.
- Points, referrals and VIP tiers with 15+ earning and redemption options
- Loyalty Hub inside Shopify customer accounts
- Redeem points at checkout (Shopify Plus, Growth plan)
- Bonus events such as 2x points weekends
- 30+ integrations including Klaviyo, Judge.me, Gorgias and Recharge
Pros
- Very fast setup with polished, on-brand widgets
- Strong free plan with POS and 20+ languages
- Deep Klaviyo integration with ready-made campaigns
- Benchmarks against similar stores on higher plans
Cons
- VIP tiers and points expiry sit on the $199 Growth plan
- Plans are tied to monthly orders, so costs rise as you grow
See Smile.io pricing plans
2. LoyaltyLion Loyalty Program
LoyaltyLion is a loyalty specialist trusted by more than 10,000 Shopify brands, and it has been building only loyalty software since 2014. That focus shows in the depth of its rules engine: you can reward purchases, reviews, referrals and social actions, then layer VIP tiers with early access, exclusive perks and free shipping on top.
Its free plan is one of the most generous here at 400 orders a month, with points for on-site activity, money-off and percentage rewards, branding options, analytics and customer segments. The Classic plan is where it becomes a full retention program: a loyalty page design worth $1,500, Klaviyo loyalty flows built for you, unlimited integrations, VIP tiers and POS locations.
What long-time users mention most is the service layer. Account managers run program audits and strategy calls, and reviewers credit the platform with lifting repeat purchase rate and lifetime value. If your team wants guidance as well as software, LoyaltyLion is built for that.
- Points for purchases, reviews, referrals and social actions
- VIP tiers with early access and exclusive perks
- Loyalty embedded at checkout, in customer accounts and on POS
- Segments, win-back campaigns and loyalty revenue reporting
- 50+ integrations including Klaviyo, Gorgias, Recharge, Attentive and Tapcart
Pros
- Generous free plan (400 orders/mo)
- Done-for-you loyalty page and Klaviyo flows
- Proactive account management and audits
- Loyalty-attributed revenue reporting
Cons
- Paid plans start at $199/month
- Stores above 500 orders a month need a custom quote
See LoyaltyLion pricing plans
3. Marsello: Loyalty, Email, SMS
Marsello is built for retailers who sell in a physical store as well as online. It is featured in the Shopify App Store's "Sell in person" guide, and it keeps one loyalty experience across your website and Shopify POS, with support for other POS systems such as Lightspeed, Clover and Heartland Retail.
Unlike most apps in this list, Marsello bundles email and SMS marketing with loyalty. Points, rewards and VIP tiers sit next to behavior-driven campaigns, RFM segmentation, feedback surveys and Apple and Google Wallet passes. For a boutique or multi-location retailer, that can replace two or three separate tools.
Merchants praise the automations, unique coupon codes, multi-location support and smooth migrations. There is no free plan, and a few reviewers mention price increases, so it suits stores that will actually use the marketing side rather than loyalty alone.
- Points, rewards and VIP tiers across online and POS
- Built-in email and SMS campaigns with automations
- RFM segmentation and customer feedback surveys
- Apple and Google Wallet loyalty passes
- Works with Shopify POS, Lightspeed, Clover, Heartland, Cin7 and Klaviyo
Pros
- Strong in-store and multi-location loyalty
- Email, SMS and loyalty in one bill
- Wallet passes on the entry plan
- API access on the Accelerate plan
Cons
- No free plan (14-day trial only)
- Some reviewers mention price increases and slower support
See Marsello pricing plans
4. Rivo: Loyalty Program, Rewards
Rivo was founded by a merchant who felt older loyalty tools had stopped improving while prices kept rising, and the team now ships product updates every week. It covers loyalty, referrals and personalized customer accounts, and it is trusted by more than 11,000 Shopify merchants.
Pricing is friendly to growing brands. Shopify POS arrives at $15 a month, and VIP tiers, referrals, points expiry, analytics and bonus campaigns unlock on the $49 Scale plan. Scale grows with order volume but is capped at $499 a month, which helps high-volume brands forecast costs.
Merchants say non-technical teams can run it easily, yet developers get a full toolkit for custom builds on the Plus plan. Reviews frequently mention support helping with design tweaks, troubleshooting and ongoing optimization.
- Loyalty, referrals and personalized customer accounts
- Dedicated page builder for loyalty and refer-a-friend pages
- Checkout extensions and Developer Toolkit (Plus)
- Integrations with Klaviyo, Gorgias, Postscript and Attentive
- 24/7 human support
Pros
- VIP tiers and referrals from $49/month
- Shopify POS from $15/month
- Scale plan pricing capped at $499/mo
- Frequent updates and a developer toolkit
Cons
- Scale pricing rises past 400 orders a month
- Custom integrations and checkout extensions need the Plus plan
See Rivo pricing plans
5. Yotpo: Loyalty Rewards Program
Yotpo Loyalty (formerly Swell) is a natural fit for brands that already use Yotpo for reviews or SMS and want one connected retention stack. It offers 20+ out-of-the-box campaigns, such as goal-spend rewards and social engagement, so you can reward more than just purchases from day one.
The free plan is small (stores under 100 orders a month) but includes a rewards sticky bar, points for purchases, a referral program and reporting. The Pro plan adds a rewards page, more ways to earn and redeem, checkout redemption, webhooks and integrations with Klaviyo and Recharge, with usage-based pricing above 500 orders.
Merchants describe it as a reliable long-term platform, including on headless storefronts, and live chat agents are often praised by name in reviews. Stores with many languages should check translation coverage before onboarding.
- 20+ ready-made earning campaigns
- VIP tiers, referrals and segmented rewards
- Redeem points at checkout
- Advanced dashboards and loyalty segments
- Works with Yotpo Reviews, Klaviyo, Recharge and Gorgias
Pros
- Connects cleanly with Yotpo Reviews and SMS
- Wide range of ready-made campaigns
- Strong analytics and segmentation
- Good fit for headless storefronts
Cons
- Big step from the free plan to $199/month
- Some reviewers note translation limits on multi-language stores
See Yotpo Loyalty pricing plans
6. BON Loyalty Program & Rewards
BON's headline advantage is simple: its Growth plan gives unlimited monthly orders for $129. For a store doing thousands of orders a month, that predictable bill can be far lower than order-based pricing, which is why independent reviewers often rank it highly for value.
Features are broad. You get points, an anti-cheat referral program, VIP tiers, B2B loyalty tiers for wholesale buyers, purchase-streak points, daily check-ins and anniversary rewards. Even the free plan includes redeem-at-checkout for Shopify Plus stores, which most apps keep for top tiers.
Reviewers regularly mention migrating from other loyalty apps with tens of thousands of customers and getting fast help from a 24/7 human support team. The trade-off is that so many options can make first-time setup feel busy, though support will usually walk you through it.
- Points, anti-cheat referrals and VIP tiers
- B2B loyalty tiers for wholesale customers
- Purchase streaks, daily check-ins and anniversary rewards
- Shopify POS earning and redemption
- Multi-language display and Klaviyo, Judge.me and Flow integrations
Pros
- Unlimited orders on the Growth plan
- B2B tiers and anti-cheat referrals
- 24/7 human support that helps with setup
- Redeem at checkout even on the free plan (Plus)
Cons
- Lots of features, so setup can feel busy
- VIP tiers need the Growth plan
See BON Loyalty pricing plans
7. Okendo: Reviews & Loyalty
Okendo started as one of Shopify's leading reviews apps and has grown into a connected platform of five products: reviews, loyalty, referrals, surveys and quizzes. If your brand already relies on customer reviews and UGC, adding loyalty from the same vendor keeps your customer data in one place.
Okendo Loyalty supports points, perks, store credit and direct rewards, plus VIP tiers, Shopify POS, customer account extensions and a Shopify Plus checkout extension. Loyalty is sold as its own product, with pricing starting around $99 a month and scaling with order volume, so check Okendo's pricing page for your tier.
Merchants rate the platform highly for automated review flows, photo and video widgets and integrations with Klaviyo and Google Shopping. It is a strong pick when reviews and loyalty work together, for example rewarding customers with points for every photo review.
- Loyalty with points, perks, store credit and VIP tiers
- Reviews, referrals, surveys and quizzes in one platform
- Shopify POS, customer accounts and Plus checkout extension
- Shopify Flow events for points and tier changes
- Integrations with Klaviyo, Gorgias, Postscript, Meta and TikTok
Pros
- Reviews and loyalty share one customer profile
- Rewards for photo and video reviews
- Strong integrations and Shopify Flow events
- Strategy guidance for all customers
Cons
- Loyalty is priced separately from the reviews plans
- Bundles that include loyalty usually need annual terms
See Okendo pricing plans
8. Growave: Loyalty & Wishlist
Growave combines loyalty, reviews, wishlists and referrals in one Built for Shopify app. For stores trying to cut app count and monthly bills, replacing three or four tools with one dashboard is the main appeal, and reviewers on G2 say exactly that.
The free plan already includes loyalty points, a wishlist and product reviews for up to 200 orders a month. Entry ($15) adds referrals with fraud protection, nudges, review request emails and Shopify POS. VIP tiers, store credit, wallet passes, a POS loyalty QR code and Instagram UGC arrive on Growth.
Merchants praise the clean interface, smooth migration and proactive support that handles customizations. The trade-off is that the big feature jump comes at $199, so stores that need VIP tiers early may find better value elsewhere.
- Loyalty, VIP tiers, referrals, reviews and wishlists in one app
- Apple and Google Wallet loyalty passes
- Shopify POS and POS loyalty QR code
- Checkout extensions and headless SDK (Plus)
- 16 storefront languages and B2B support
Pros
- Replaces several apps with one dashboard
- Free plan includes reviews and wishlist
- Clean interface and smooth setup
- Headless and B2B support on Plus
Cons
- VIP tiers and store credit start at $199/month
- Some reviewers find pricing high for features they do not use
See Growave pricing plans
9. Essent Loyalty Program Rewards
Essent has a pricing model worth knowing about: plans count only loyalty-influenced orders, meaning repeat sales and referrals, not every order in your store. A store with 2,000 monthly orders might only have a few hundred loyalty orders, which can keep you on a far cheaper plan.
Customers earn points or store credit cashback for orders, sign-ups, birthdays and reviews, then redeem in one click with no coupon codes. Store credit applies automatically at checkout. The free plan already includes a referral program, one VIP tier and placements on product, cart and account pages.
Reviewers praise the clean interface, fast performance and support that helps with styling and white-glove migrations from other loyalty apps. Its review base is smaller than the long-running platforms, but ratings are consistently high.
- Points or store credit cashback with one-click redemption
- Referral and affiliate links
- VIP tiers (one free, unlimited on Growth)
- Points shown on every product card
- Shopify POS, Flow, Klaviyo and Omnisend
Pros
- Only loyalty-influenced orders count toward limits
- VIP tier and referrals on the free plan
- Store credit with no discount codes
- White-glove migration from any loyalty app
Cons
- Smaller review base than long-running apps
- Checkout redemption and analytics need the $79 plan
See Essent Loyalty pricing plans
10. Fast: Loyalty Rewards Program
Fast Loyalty, built by the Loyalty Palms team, gives you the full loyalty toolkit at no cost: points, VIP tiers, referrals, a Loyalty Hub and Shopify POS rewards. Most apps in this list keep VIP tiers for plans between $49 and $199 a month, so this is a strong place to start when budget matters.
Rewards can be embedded on product pages, at checkout and on a modern loyalty page, and every touchpoint can be styled to match your brand. Customers get a Loyalty Hub where they can see points, rewards, tiers and referrals in one place, online or in store.
Early reviewers highlight getting live in under an hour, many ways for customers to earn, and quick replies from support. It supports 20 storefront languages and connects with Klaviyo, Judge.me, Recharge and Seal Subscriptions.
- Points, VIP tiers, referrals and rewards
- Loyalty Hub inside customer accounts
- Rewards on product pages, checkout and a loyalty page
- Shopify POS earning and redemption
- Klaviyo, Judge.me, Recharge and Seal integrations
Pros
- VIP tiers, referrals and POS at no cost
- Loyalty Hub for customers
- 20 storefront languages
- Quick setup with responsive support
Cons
- Newer app, so its review history is still short
- Fewer integrations (10+) than long-running platforms
See Fast Loyalty (Loyalty Palms) pricing plans
Our team at Ecomzier helped build this one, so we held it to the same checklist as every other app here.
How Shopify loyalty app pricing works
Pricing is the area where merchants are most often surprised, so it is worth understanding the three models before you install anything:
- Priced by total monthly orders. The most common model (Smile, Rivo, Growave, LoyaltyLion). Your bill grows with your store, whether or not those orders involve loyalty. Check what you will pay at double your current volume.
- Unlimited orders at a flat price. BON's Growth plan is the clearest example. Higher entry price, but predictable once you scale.
- Priced by loyalty orders only. Essent counts only repeat and referral orders influenced by the program, which can keep costs low for stores with many one-time buyers.
Also check which plan unlocks VIP tiers and Shopify POS. Across this list, VIP tiers range from free (Fast Loyalty, Essent) to $199 a month (Smile, LoyaltyLion, Growave), and that single feature often decides the real cost of your program.
How to choose the right Shopify loyalty app
Most of these apps cover the basics well. The real differences show up in pricing, channel support and the features you will need 12 months from now. Match the app to your stage:
Free VIP tiers and referrals, so you can test what customers respond to.
Unlimited orders or capped pricing keeps the bill predictable.
One loyalty balance across web and POS, plus email and SMS.
Loyalty bundled with reviews, wishlists or UGC.
Polished programs, benchmarks and strategy support.
Connects with Yotpo Reviews and SMS in one stack.
Three questions to ask before you install
- What will I pay at 2x my current order volume? Order-based pricing is the most common surprise merchants mention.
- Which plan unlocks VIP tiers and POS? These range from free to $199/month across this list.
- Can my email tool use the loyalty data? A points balance in a Klaviyo email gets far more redemptions than a widget alone.
If you need a loyalty app connected to a custom stack, an ERP or a headless storefront, our Shopify app integration team can set it up and test it end to end.
How to launch a Shopify loyalty program in 7 steps
- Set a goal. Pick one number to move, such as repeat purchase rate or time between orders. It decides which rewards make sense.
- Choose 3 to 5 ways to earn. Purchases, account sign-up, birthday, product reviews and referrals cover most stores.
- Set rewards customers want. Fixed discounts, free shipping and free products usually beat small percentage-off codes.
- Make the first reward reachable. A first order should get customers at least halfway to a reward.
- Add VIP tiers once you have data. Two or three tiers based on yearly spend are enough.
- Show the program everywhere. Loyalty page, product pages ("earn 120 points"), cart, customer account and post-purchase emails.
- Review after 60 to 90 days. Track repeat rate, redemption rate and loyalty revenue, then adjust earn rates and rewards.
Common loyalty program mistakes to avoid
A common thread in merchant discussions is that the app is rarely the problem. Programs struggle for a few predictable reasons:
- Rewards that feel too far away. If it takes five orders to earn anything, most customers never get there.
- Launching quietly. A widget alone is easy to miss. Announce the program by email and remind members of their balance.
- Too many rules. Customers should understand how to earn and redeem in a few seconds.
- Ignoring margins. Price rewards so that redeemed points cost less than the extra orders they create.
- Measuring sign-ups instead of repeat purchases. Members only matter if they come back and buy.
Loyalty works best alongside a strong storefront. Pair it with conversion rate optimization and AOV improvements so returning customers also spend more per visit.
Our verdict
There is no single best loyalty app, but there is a best fit for your store. Smile.io remains the most proven all-rounder, and LoyaltyLion is the pick for brands that want strategy support as they scale. Marsello leads for retailers selling in person and online, BON Loyalty is the value leader once you pass a few thousand orders, and Growave or Okendo make sense if you want loyalty and reviews from one vendor. For a complete program with no monthly bill, Fast Loyalty is the easiest way to start.
Our advice: start on a free plan or trial, run it for 90 days, and upgrade only when you know which features your customers use. If you want help planning or integrating your program, talk to the Ecomzier team.
Frequently asked questions
Does Shopify have a built-in loyalty program?
No. Shopify does not include a native points or VIP program. It does offer native store credit, but to run points, referrals and tiers you need a loyalty app from the Shopify App Store.
What is the best Shopify loyalty app in 2026?
It depends on your store. Smile.io is the most proven all-rounder, LoyaltyLion suits strategy-led scaling brands, Marsello is strongest for in-store plus online retail, BON Loyalty offers unlimited orders for $129/month, and Fast Loyalty gives you points, VIP tiers and referrals for free.
How much does a Shopify loyalty app cost?
Most apps have a free plan for 150 to 400 monthly orders. Paid plans usually range from $10 to $199 per month, and most are priced by monthly order volume, so estimate where your store will be in 6 to 12 months before choosing.
Is there a completely free Shopify loyalty app?
Yes. Fast Loyalty is free with points, VIP tiers, referrals and POS. Smile, LoyaltyLion, Rivo, Yotpo, BON, Growave and Essent also have free plans with order limits.
Which Shopify loyalty app is best for in-store and POS?
Marsello is built for omnichannel retail and also supports POS systems such as Lightspeed and Clover. All ten apps in this list work with Shopify POS, but on some it is a paid feature: Rivo from Essential, BON from Basic, Growave from Entry and Essent from Starter.
Should I choose an all-in-one app or a dedicated loyalty app?
All-in-one apps such as Growave and Okendo combine loyalty with reviews or wishlists, which can lower your total app bill. Dedicated apps such as Smile, LoyaltyLion and Rivo usually go deeper on loyalty features. If you already have a reviews app you like, a dedicated loyalty app is usually the better fit.
Can I switch loyalty apps without losing customer points?
Usually, yes. Most apps import points balances from a CSV export, and BON, Essent, Growave and Marsello offer hands-on migration help. Tell customers before you switch so balances do not look wrong.
How do I set up a loyalty program on Shopify?
Pick an app, choose 3 to 5 ways to earn (purchases, sign-up, birthday, reviews, referrals), set rewards customers actually want, add a loyalty page and widget, then promote it by email and on product pages. Review redemption and repeat purchase rates after 60 to 90 days.