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Salesforce Commerce Cloud to Shopify Plus Migration

A Salesforce Commerce Cloud to Shopify Plus migration moves your B2C Commerce catalog, price books, inventory, customers, orders and content into Shopify Plus. Ecomzier maps master products and variants, rebuilds cartridges as apps and Shopify Functions, turns sites and locales into markets, and 301 redirects every SFCC URL, with a delta migration at cutover.

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Try before you buy: review a working copy of your store on Shopify Plus before you commit.

Who is a Salesforce Commerce Cloud to Shopify Plus migration for?

Salesforce B2C Commerce, still widely called SFCC or Demandware, is a powerful enterprise platform. It also ties most storefront change to cartridge development, specialist developers and Business Manager know how. Shopify Plus is a hosted platform built for high volume, B2B and international selling, where merchandisers change the storefront themselves. These are the SFCC brands we migrate most often:

SFRA and SiteGenesis storefronts

Brands whose storefront is a stack of cartridges, where a new landing page, a checkout tweak or a promotion change waits for a developer and a code deployment.

Global brands running several sites

One Business Manager realm with a site per brand or country, each with its own storefront catalog, locales, price books and inventory list to keep in sync.

Headless teams on Composable Storefront

PWA Kit storefronts on Managed Runtime that call the B2C Commerce API. The front end can move to a Shopify theme or to Hydrogen, while the commerce back end moves to Shopify Plus.

DTC brands adding wholesale

B2C Commerce is built for consumer selling, and Salesforce sells B2B Commerce as a separate product. Shopify Plus runs B2B and DTC from one store and one catalog.

SFCC data	Moves?	How it lands in Shopify Plus
Products and images	Yes	Names, descriptions, IDs and SKUs, images and alt text move from the master catalog. Master products and variants are remapped, see the next table.
Storefront catalog categories	Yes, remapped	Categories become collections, manual or rule based, and the category tree becomes your navigation menus.
Price books	Yes, remapped	List and sale prices become compare at price and price. Currency price books become market prices, and volume price tables become B2B volume pricing (Salesforce Trailhead).
Inventory lists	Yes	Each inventory list becomes stock at a Shopify location. Shopify Plus supports up to 200 locations (Shopify Help Center).
Custom attributes	Yes, remapped	Product, category and customer custom attributes become metafields. Repeated structured data such as size guides or specs becomes metaobjects.
Customers and addresses	Yes	Names, emails, phones, address books, opt in status and custom attributes move. Customer groups become tags, segments or B2B companies.
Customer passwords	No	Passwords are never exported in readable form, so they cannot be carried over. With Shopify new customer accounts, customers sign in with a one time code sent by email instead.
Historical orders	Yes, via API	Orders are exported from SFCC and imported through the Shopify API, because Shopify admin CSV import covers products and customers but not orders (Shopify Help Center).
Coupons and promotions	Recreated	Coupon codes move. Promotion logic is rebuilt as Shopify discounts, automatic discounts or discount Functions, see the mapping below.
Content assets and Page Designer pages	Rebuilt	Copy and images move. Layouts are rebuilt as Shopify pages and theme sections that merchandisers edit without a deployment.
Gift certificates	Yes, via API	Unused balances move as Shopify gift cards through the API or a migration app (Shopify Help Center).
SEO metadata and translations	Yes	Page titles, meta descriptions and localized content move into each product, collection and page, published per market with Shopify Markets.

How SFCC concepts map to Shopify Plus

This is where most Salesforce migrations get hard. B2C Commerce keeps product data in a product (master) catalog that is not assigned to a site, and builds navigation in a storefront catalog; each site has one storefront catalog, and one catalog can serve several sites (Salesforce Trailhead). Products are modeled as masters, variation groups and variants (Salesforce developer docs), plus product sets, bundles and options (Salesforce Trailhead). Shopify has one product with up to three options and 2,048 variants (Shopify Help Center). We plan the mapping catalog by catalog:

SFCC concept	Shopify Plus equivalent	How we handle it
Master (product) catalog	Products	The single source of product records. Products not assigned to any storefront catalog are reviewed before import, since many are retired.
Storefront catalog	Collections and menus	Categories become collections, and each site’s category tree becomes that market’s navigation.
Master product and variants	Product with options and variants	The master becomes one product and each variant keeps its SKU, price, stock and images. Masters with more than three variation attributes are restructured with metafields or split.
Variation groups	Variant filters or separate products	A group such as all blue variants usually becomes a color option. Where groups were landing pages of their own, they become linked products or filtered collection pages.
Product sets	Collections or shop the look sections	Sets group related products that shoppers can still buy separately, so they become small collections or a shop the look section on the product page.
Product bundles	Bundles	Bundles are sold as one unit with their own price. They are rebuilt with a bundles app, which Shopify requires for bundles (Shopify Help Center).
Product options	Line item properties or an options app	Paid add ons such as engraving or warranties are rebuilt as line item properties with a product options app that adds the price.
Price books	Prices, markets and B2B catalogs	Price books hold prices per currency and can include volume price tables (Salesforce Trailhead). They split into variant prices, market prices and B2B catalogs.
Inventory lists	Locations	B2C Commerce assigns inventory lists to sites, managed under Products and Catalogs, Inventory (Salesforce developer docs). Each list becomes a Shopify location or a set of locations.
Campaigns, promotions and qualifiers	Discounts and Functions	Promotions are grouped into campaigns and qualified by coupons, customer groups or source codes (Salesforce Trailhead). Product, order and shipping promotions become discounts, and complex stacking rules become discount Functions.
Customer groups	Customer segments and tags	Static and rule based groups become tags and segments for discounts, content and email, or B2B companies for wholesale buyers.
Content assets, slots and Page Designer	Theme sections and metaobjects	Page Designer pages and components are stored as content assets in the content library (Salesforce Trailhead). They are rebuilt as sections and blocks in the theme editor.
Business Manager	Shopify admin	Merchandising, content, promotions and order tasks move to the Shopify admin. We document the new workflows for your team.

SFCC piece	What it does	How we rebuild it on Shopify Plus
Base cartridge and custom storefront code (SFRA or SiteGenesis)	Templates, controllers, client JavaScript and styles for every page.	A Shopify theme with sections and blocks your team edits in the theme editor.
LINK cartridges	Partner integrations for payments, tax, reviews, search, ratings, email and fraud.	Replaced by the same vendor’s Shopify app where one exists, or by an equivalent app.
Custom cartridges and hooks	Your own pricing, shipping, validation and checkout logic.	Rebuilt as a custom app, Shopify Flow or Shopify Functions. Custom apps that use Functions require Shopify Plus.
Checkout customizations	Checkout steps and logic in storefront code.	Checkout Extensibility: checkout UI extensions, branding and Functions. Customizing the information, shipping and payment steps is a Shopify Plus feature (Shopify Help Center).
OCAPI and B2C Commerce API (SCAPI) integrations	ERP, PIM, OMS, CRM and marketing systems reading and writing SFCC data.	Reconnected to the GraphQL Admin API and webhooks, through an existing connector app or middleware (Salesforce developer docs).
Jobs and feed imports	Scheduled catalog, price, stock and order feeds in Business Manager.	Rebuilt as connector syncs, bulk API operations or Shopify Flow, and tested with real orders before launch.
Composable Storefront (PWA Kit on Managed Runtime)	A React storefront hosted on Managed Runtime and built on the B2C Commerce API (Salesforce developer docs).	A Shopify theme, or a headless Hydrogen storefront on Oxygen. Shopify Plus includes up to 25 Hydrogen storefronts (Shopify Help Center).
Hosting, CDN and replication	Sandboxes, staging and data replication to production.	Not needed. Hosting, CDN and scaling are part of Shopify, and theme changes publish from the editor.

SFCC setup	Shopify Plus	Notes
One site, several locales	One store with markets and translations	Locale content moves as Shopify translations, served on subfolders or domains per market.
One site per country, same catalog	Markets in one store	Currency price books become market prices, and country inventory lists become locations assigned to each market.
One site per brand	Expansion stores	Separate brands with their own catalogs, checkout or operations move to separate Shopify Plus stores.
Shared master catalog across sites	Shared product data	Where expansion stores share products, a PIM or sync app keeps the catalog in step.
Site specific promotions and content	Market specific discounts and content	Discounts are limited to markets or customer segments, and content is set per market in the theme.
Hostname aliases and locale mappings	Domains and subfolders	Each SFCC hostname and locale path is mapped to a market domain or subfolder, then redirected.

Wholesale need	Shopify Plus	Notes
Wholesale accounts	B2B companies and locations	Buyers, roles and ship to locations move to Shopify B2B companies (Shopify Help Center).
Negotiated price lists	B2B catalogs	Shopify Plus allows unlimited catalogs assigned directly to companies and locations; other plans allow 3 active catalogs (Shopify Help Center).
Volume price tables	Volume pricing and quantity rules	Price book quantity breaks become volume pricing, and minimums or increments become quantity rules (Shopify Help Center).
Invoicing on terms	Payment terms	Net 7 to Net 90 or due on fulfillment, plus deposits and partial payments on Shopify Plus (Shopify Help Center).
Quotes and approvals	Draft orders, Flow or apps	Quotes become draft orders sent to the buyer. Approval flows and credit limits use Shopify Flow, an app or a custom app.
ERP pricing and credit	ERP connector	Customer specific prices and credit status sync from the ERP to companies and catalogs.

How we keep your SEO when moving from SFCC to Shopify Plus

Shopify uses fixed URL prefixes (/products/, /collections/, /pages/), so every SFCC URL changes. B2C Commerce builds SEO URLs from URL rules, with product URLs that often carry the category path and end in the product ID and .html, such as /shoes/sandals/red/water-sandal/12414.html (Salesforce Trailhead). Redirects live in Business Manager under Merchant Tools, SEO, URL Rules Redirects, with a quota of 25,000 URL redirects per site (Salesforce Trailhead). Our SEO checklist:

A full URL inventory. We export URL rules, static and dynamic redirect mappings and locale mappings for every site, crawl the storefront and pull indexed and linked URLs from Search Console.
A one to one redirect map. Every product, category, content page, search refinement page and existing redirect gets a 301 redirect to its Shopify equivalent. Dynamic mappings are expanded into individual URLs. No mass redirects to the homepage.
Metadata and content kept. Page titles, meta descriptions, headings, image alt text and copy move unchanged.
Sitemap resubmitted. Shopify generates /sitemap.xml automatically (Shopify Help Center). We submit it in Google Search Console and Bing Webmaster Tools on launch day.
Post launch checks. We test old URLs on the live domain and watch Search Console for 404s, fixing any gaps.

Typical SFCC URL patterns and where they go:

SFCC URL	Shopify URL	Notes
/shoes/sandals/red/water-sandal/12414.html	/products/water-sandal	SEO product URL with category path and product ID. Every path variation redirects to the one product URL.
/water-sandal/12414.html	/products/water-sandal	Product URL without the category path. Mapped by product ID.
/men	/collections/men	Category URL from the storefront catalog. Nested categories map to their own collections.
/men/shoes/red/	/collections/mens-shoes	SEO search refinement URL. Mapped to the matching collection, or a dedicated collection where the page ranks.
/on/demandware.store/Sites-Brand-Site/en_US/Product-Show?pid=12414	/products/water-sandal	Controller URL with a query string. Tested after launch, see the note below.
/fr/chaussures/sandale/12414.html	/fr/products/water-sandal	Locale path or country domain. Maps to the matching Shopify market subfolder or domain.
/s/Brand/men	Not redirected	Sandbox and staging host paths should never be indexed. If they are, we flag them for removal rather than redirect them.

Shopify URL redirects only work from URLs that no longer load a page, so they fire once the old SFCC address returns a 404 on Shopify. Stores can hold up to 100,000 redirects, or 20,000,000 on Shopify Plus, far beyond the 25,000 per site quota on SFCC. URLs with query strings might not redirect as expected (Shopify Help Center), so we test them after launch.

Step 01
Audit and URL inventory
We review your sites, cartridge path, integrations, jobs and URL rules, and crawl every URL. You receive a written migration plan.
Step 02
Data and architecture mapping
Catalogs, variation models, price books, inventory lists, sites and locales are mapped to Shopify Plus, and you approve the plan.
Step 03
Build and integrations
We build the theme, rebuild cartridges as apps and Functions, extend the checkout and connect your ERP, PIM or OMS.
Step 04
Test migration
A full import runs into the new store. Your team checks products, prices, customers and orders while SFCC stays live.
Step 05
Redirects and SEO
The redirect map, metadata, alt text and internal links are loaded and checked against the crawl, URL by URL.
Step 06
Delta migration and cutover
At cutover we move orders, customers and stock changed since the test run, switch the domain, submit the sitemap and monitor.

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Project type	Typical scope	Typical timeline
Single site	One brand and locale, a theme build, ERP or OMS connection	12 to 20 weeks
Multi site or international	Several sites, locales or currencies, PIM and ERP, custom checkout logic	16 to 28 weeks
Headless, or B2B and DTC	Composable Storefront rebuild or Hydrogen, wholesale accounts, several integrations	20 to 36 weeks

Typical ranges for planning only, not a quote or a guarantee. Your audit sets the actual schedule, and phased launches by site or region are common.

Factor	Why it matters
Number of sites and locales	Each site or locale adds markets or expansion stores, translations, pricing and redirects.
Variation model	Masters with many variation attributes, variation groups, sets, bundles and options need restructuring.
Cartridge path	Each LINK or custom cartridge you still need becomes a Shopify feature, an app, a custom app or a Function.
Integrations and jobs	ERP, PIM, OMS, CRM and marketing connections and scheduled feeds each need setup and end to end testing.
Promotions	Complex campaigns, stacking rules and qualifiers take mapping and testing as discounts and Functions.
Storefront approach	A Liquid theme, an adapted theme and a headless Hydrogen build differ in effort.
B2B requirements	Companies, catalogs, payment terms and approvals take mapping and testing.
Order history and content volume	Years of orders and large content libraries take longer to extract, import and verify.

Area	Salesforce Commerce Cloud	Shopify Plus
Storefront	SFRA or SiteGenesis cartridges, or Composable Storefront on Managed Runtime.	Shopify themes edited in the theme editor, or Hydrogen on Oxygen.
Customization	Cartridges on a cartridge path, plus Business Manager configuration.	Apps, custom apps and Shopify Functions, without editing platform code.
Releasing changes	Code deployments and data replication from staging to production.	Theme and content changes publish from the admin and theme editor.
Catalog	Master and storefront catalogs, masters, variation groups and variants.	One product catalog with up to 2,048 variants per product, metafields and metaobjects.
Pricing	Price books per currency and site, with volume price tables.	Variant prices, market prices and B2B catalogs with volume pricing.
International	Several sites, locales and price books in one realm.	Shopify Markets plus 9 expansion stores on Plus.
B2B	Built for consumer selling; B2B Commerce is a separate Salesforce product.	Shopify B2B with unlimited catalogs, deposits and partial payments on Plus (Shopify Help Center).
Redirects	Quota of 25,000 URL redirects per site.	Up to 20,000,000 URL redirects on Plus.
Security	Platform run by Salesforce; custom code is yours to secure.	SSL included, and Shopify is certified PCI DSS Level 1 (Shopify security).

Salesforce Commerce Cloud to Shopify Plus migration FAQ

Can I migrate from Salesforce Commerce Cloud to Shopify without losing SEO?

Yes, if every indexed SFCC URL gets a 301 redirect to its new Shopify URL and your metadata and content stay the same. We build the redirect map from your URL rules, static and dynamic redirect mappings and a full crawl. Shopify Plus holds up to 20,000,000 redirects (Shopify Help Center).

What happens to our SFRA, SiteGenesis and LINK cartridges?

Cartridge code does not move, but what it does can. We list every cartridge on your cartridge path (Salesforce Trailhead) and rebuild what you still need as theme code, an app, a custom app or Shopify Functions. Many LINK partners also offer a Shopify app.

How do SFCC master products and variants become Shopify variants?

Each master product becomes one Shopify product and each variant keeps its SKU, price, stock and images. Shopify allows up to three options and 2,048 variants per product (Shopify Help Center), so masters with more variation attributes are restructured with metafields or split.

How do price books and inventory lists move to Shopify?

List and sale price books become compare at price and price, currency price books become market prices, and volume price tables become B2B volume pricing (Salesforce Trailhead). Each inventory list becomes stock at a Shopify location, with up to 200 locations on Shopify Plus (Shopify Help Center).

We run several SFCC sites. Do we need several Shopify stores?

Not always. Sites that differ only by country, language or currency usually become markets in one store with Shopify Markets. Sites for separate brands or operations become expansion stores, and Shopify Plus includes 9 of them (Shopify Help Center).

What happens to our SFCC promotions and coupons?

Coupon codes move, and promotion logic is rebuilt. SFCC groups promotions into campaigns qualified by coupons, customer groups or source codes (Salesforce Trailhead). These become Shopify discounts, automatic discounts and customer segments, with discount Functions for complex stacking rules.

Can we keep our order history and customer accounts?

Yes. Customers, addresses and historical orders move, with orders imported through the API after products and customers (Shopify Help Center). Passwords cannot be carried over, so customers sign in with a one time email code through Shopify new customer accounts (Shopify Help Center).

We use Composable Storefront. Do we have to go headless on Shopify?

No. Many brands move from PWA Kit to a Shopify theme to cut front end maintenance. If headless still fits, Shopify Plus includes up to 25 Hydrogen storefronts deployed on Oxygen (Shopify Help Center).

Can Shopify Plus handle B2B as well as our DTC store?

Yes. Shopify B2B adds companies, locations, catalogs, volume pricing, quantity rules and payment terms to the same store, and Shopify Plus allows unlimited catalogs assigned directly to companies (Shopify Help Center). Quotes and approvals usually need draft orders, Flow or an app.

How do you avoid downtime at cutover?

SFCC stays live through the build and test migration. At cutover we run a delta migration of orders, customers and stock changed since the test run, then switch the domain and activate redirects, keeping the switch window short.

Book your Salesforce Commerce Cloud to Shopify Plus migration audit

Ecomzier has built 1,100+ Shopify stores that have generated $500M+ in client revenue, backed by 11 eCommerce awards and 400+ five star reviews. Start with a free audit of your SFCC store and a try before you buy demo of your store on Shopify Plus.

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