- Shopify POS has no built-in loyalty program, so you need an app with a POS extension that puts a loyalty tile on your Smart Grid.
- Smile is the best overall pick because Shopify POS works even on its free plan.
- BON Loyalty is the cheapest paid POS option at $29 a month. Marsello suits multi-location retail but charges per site.
- Before you install, check which plan unlocks POS. It is often not the plan you expect.
A customer walks up to your counter with a bag full of products. They have shopped on your website for a year and earned a healthy points balance. Then your staff member says, "Sorry, we can't use online points in store." That one sentence undoes months of loyalty building.
A Shopify POS loyalty program fixes this by giving every customer one balance, whether they buy on your website or at your register. The tricky part is choosing the app. Many loyalty apps say they "work with Shopify POS", but what staff can actually do at the till, and which plan unlocks it, varies a lot. Some include POS on their free plan, others hide it behind a $199 tier, and some charge for every location you open.
We compared the top apps on what matters in store: the price to unlock POS, the register workflow, online and in-store sync, cost per location and real merchant feedback. Every price and rating was checked on the Shopify App Store on October 21, 2026.
Contents
- Key takeaways
- What is a Shopify POS loyalty program?
- How we picked these apps
- Best Shopify POS loyalty apps compared
- 1. Smile
- 2. BON Loyalty
- 3. Marsello
- 4. LoyaltyLion
- 5. Fast Loyalty
- What staff can do at the register
- What it really costs per location
- How to set up loyalty in Shopify POS
- Common POS loyalty problems
- Omnichannel loyalty tips
- Which app should you choose?
- FAQ
What is a Shopify POS loyalty program?
A Shopify POS loyalty program lets customers earn and redeem rewards at your physical register, using the same points balance they have online. Shopify POS has no loyalty tools of its own, so the program comes from a loyalty app that adds a tile to the POS Smart Grid. Staff tap that tile during checkout to see the customer's points and apply rewards.
Every POS loyalty program follows the same four-step loop:
It is worth the effort. When baby furniture retailer Bambi Baby unified online and retail with Shopify POS and integrated loyalty, it saw 30% growth in both conversion rate and average order value within four months, according to Shopify. A case study cited by Shopify also found that loyalty members spend around 25% more per transaction than non-members.
How we picked the best Shopify POS loyalty apps
A loyalty app can look great online and still fall apart at a busy counter. We judged every app on the same five points:
- Price to unlock POS: the cheapest plan that lets customers earn and redeem in store.
- Register workflow: how quickly staff can find a customer and apply a reward.
- Omnichannel sync: one balance across your online store and every location.
- Cost per location: what happens to the bill when you open another shop.
- Reputation: App Store ratings, review volume and recurring themes in Shopify Community threads.
Ecomzier works with many app partners as a Shopify Plus agency. Each app here was scored on the same checklist.
Best Shopify POS loyalty apps compared
Hover over a row to highlight it, or tap Get app to open the App Store listing.
| App | Best for | Rating | Free plan | POS from | VIP tiers from | |
|---|---|---|---|---|---|---|
 Smile |
Most stores, best all-rounder | ★ 4.9 (4,640) | Yes, 200 orders/mo | Free plan | $199/mo | Get app |
 BON Loyalty |
Small shops on a budget | ★ 5.0 (1,965) | Yes, 150 orders/mo | $29/mo | $129/mo | Get app |
 Marsello |
Retail-first brands, many shops | ★ 4.2 (162) | No, 14-day trial | $60/mo per site | $120/mo per site | Get app |
 LoyaltyLion |
Growing brands that live in data | ★ 4.6 (541) | Yes, 400 orders/mo | $199/mo | $199/mo | Get app |
 Fast Loyalty |
New stores testing in-store loyalty | ★ 5.0 (27) | Free to install | Free | Free | Get app |
Below, each app is broken down the same way: how it works at the register, which plan unlocks POS, the yearly cost, extra features, and what merchants say.
1. Smile: best overall Shopify POS loyalty app
Smile is the most reviewed loyalty app on the Shopify App Store, and it is the easiest way to get a Shopify POS loyalty program running without paying anything. Shopify POS support is listed on the free plan, so a small shop can let customers earn and spend points at the counter from day one.
How Smile works at the register
- 1Add the customer to the sale
- 2Tap the Smile tile on the Smart Grid
- 3Swap points for an amount or % discount
Staff add the customer to the cart, open the Smile tile on the Smart Grid and exchange points for an amount or percentage discount. The same balance works online and in store.
Pricing: which Smile plan unlocks POS
Smile is the only big name here that includes Shopify POS on every plan, the free one included. What changes as you move up is everything around POS: a dedicated loyalty page, bonus events, then VIP tiers and points expiry on Growth. Once you pass your plan's order cap, Smile moves you up or charges overages.
What it costs per year
Smile stays cheap while you are small, but the features most retailers want later, such as VIP tiers and points expiry, sit on the $199 Growth plan.
Beyond the register
- Klaviyo, Judge.me, Gorgias and 30+ integrations
- Redeem at checkout on Shopify Plus (Growth plan)
- Loyalty Hub inside customer accounts
- Performance benchmarks against other brands
Reputation and support
Smile holds a 4.9 rating from 4,640 reviews and has been on the App Store since December 2014, the longest track record on this list. Merchants praise the easy no-code setup, the generous free plan and reliable support across online and POS. The most common complaint is cost once a store outgrows the lower plans.
What merchants like
- POS earning and redeeming on the free plan
- Very easy setup that staff pick up quickly
- Huge review base and long track record
- Strong Klaviyo and Shopify Flow integrations
What to watch
- VIP tiers and points expiry only on the $199 Growth plan
- Order caps add overage fees as you grow
- POS rewards are mainly amount or percentage discounts
- No built-in Apple or Google Wallet card for scan-to-identify
Single or small multi-store shops that want a proven program and free POS support to start.
Skip it if: You need VIP tiers on a tight budget, or scan-to-identify wallet cards at the till.
Install Smile →2. BON Loyalty: best budget pick for in-store rewards
BON Loyalty is the cheapest paid way to unlock full in-store earning and redeeming. Its Basic plan at $29 a month adds Shopify POS earn and redeem plus a customer QR code, so staff can find a shopper quickly instead of typing an email at a busy till.
How BON Loyalty works at the register
- 1Scan the customer QR or search their profile
- 2Open the BON tile
- 3Redeem points as a POS amount or % discount
Staff scan the customer's QR code or search their profile, open the BON tile and redeem points as a POS amount or percentage discount on the current sale.
Pricing: which BON Loyalty plan unlocks POS
BON unlocks Shopify POS on the Basic plan at $29 a month, together with a customer QR code for fast lookup. That makes it the cheapest paid route to full in-store earning and redeeming. The jump comes with VIP tiers, which need the Growth plan at $129 a month.
What it costs per year
Annual billing saves 7% on Basic and 20% on Growth. Growth has no monthly order cap, so busy stores avoid overage surprises.
Beyond the register
- B2B tiers for wholesale customers
- Display in 250+ languages
- Klaviyo and review app integrations
- Shopify Flow and Sidekick support
Reputation and support
BON holds a 5.0 rating from 1,965 reviews and has been on the App Store since August 2021. Reviews keep coming back to its 24/7 human support, with staff fixing widget issues and even building features merchants request. A few note the app has limits, but say the team makes up for them.
What merchants like
- Full POS loyalty for $29 a month
- Customer QR speeds up checkout
- Highly rated 24/7 human support
- Growth plan has unlimited monthly orders
What to watch
- Free plan does not include Shopify POS
- VIP tiers need the $129 Growth plan
- POS rewards limited to amount or percentage discounts
- No native Apple or Google Wallet pass
Small and international shops that want affordable POS loyalty with quick customer lookup.
Skip it if: You want VIP tiers from day one without paying for the Growth plan.
Install BON Loyalty →3. Marsello: best for multi-location retail and wallet cards
Marsello is built for retailers who sell in store first and online second. Apple and Google Wallet loyalty cards come on the entry plan, so customers show a card on their phone and staff scan it at the register. It also bundles email and SMS marketing, which means you can run loyalty and campaigns from one place.
How Marsello works at the register
- 1Scan the customer's wallet card or QR
- 2Pick an available reward in the Marsello tile
- 3Apply it, and points are deducted at once
Staff scan the customer's wallet card or loyalty QR code, pick an available reward in the Marsello tile and apply it to the sale. The reward's points are deducted straight away.
Pricing: which Marsello plan unlocks POS
Marsello has no free plan, only a 14-day trial, but POS and Apple and Google Wallet cards are included from the first plan. The key detail is that pricing is per connected site. Your online store is one site and every physical shop is another, so the bill grows with each location.
What it costs per year
Add-ons such as SMS credits are billed on top. Marsello is good value if you use its email and SMS tools, and expensive if you only need loyalty.
Beyond the register
- Email and SMS campaigns with automations
- RFM segmentation and customer surveys
- Works with Lightspeed, Clover, Cin7 and Heartland
- Branded customer portal
Reputation and support
Marsello holds a 4.2 rating from 162 reviews and has been on the App Store since May 2017. Long-time retailers praise its automations, multi-location support and loyalty results. Negative reviews focus on price rises and slow responses on billing, so read your contract carefully.
What merchants like
- Wallet cards included from the entry plan
- Strong multi-location retail support
- Loyalty and marketing in one platform
- Long-time merchants praise its automations
What to watch
- Priced per connected site, so costs rise with every shop
- No free plan
- VIP tiers need the Accelerate plan
- Some reviews mention price rises and slow billing support
Retail brands with one or more shops that want wallet cards and built-in email and SMS.
Skip it if: You run many locations on a small budget, or only need loyalty without marketing tools.
Install Marsello →4. LoyaltyLion: best for data-driven and Shopify Plus brands
LoyaltyLion is the pick for brands that want to measure loyalty, not just run it. It gives you loyalty segments, win-back campaigns and loyalty-attributed revenue reports, plus Klaviyo flows that its team builds for you on the Classic plan.
How LoyaltyLion works at the register
- 1Find the customer and open the LoyaltyLion tile
- 2Check points and available POS rewards
- 3Apply a discount, product or collection reward
Staff look up the customer's points in the LoyaltyLion tile and apply POS-enabled rewards such as discounts, free products or collection rewards. Each reward must have POS switched on in the app.
Pricing: which LoyaltyLion plan unlocks POS
LoyaltyLion's free plan covers 400 monthly orders, but only online. POS locations arrive with the Classic plan at $199 a month, which also includes VIP tiers, unlimited integrations, a free loyalty page design and Klaviyo flows built for you. Stores above 500 orders a month get a custom quote.
What it costs per year
It is the most expensive way to unlock POS here, but the Classic plan bundles onboarding and reporting that other apps charge more for.
Beyond the register
- Loyalty segments and win-back campaigns
- Loyalty-attributed revenue reports
- Checkout and customer account embeds
- 50+ integrations, including Recharge and Gorgias
Reputation and support
LoyaltyLion holds a 4.6 rating from 541 reviews and has been on the App Store since July 2014. Merchants say it pays for itself through higher repeat purchases, and they highlight strategic account managers who audit and improve their programs. Pricing at scale is the main concern.
What merchants like
- The deepest loyalty reporting on this list
- Wider POS reward types, including free products
- Strategic onboarding and account support
- Trusted by more than 10,000 Shopify brands
What to watch
- Shopify POS starts on the $199 Classic plan
- Custom quote needed above 500 orders a month
- Free plan is online only
- Every POS reward must be enabled one by one
Growing and Shopify Plus brands that want analytics, segments and expert support across online and retail.
Skip it if: You are a small shop that only needs basic points at the till.
Install LoyaltyLion →5. Fast Loyalty: best free all-in-one for new stores
Fast Loyalty is the newest app on this list, and the most generous on price. Points, VIP tiers, referrals and redemption at both Shopify POS and checkout are all listed on its free-to-install plan. For a new shop that wants to test an in-store program before spending money, that is hard to beat.
How Fast Loyalty works at the register
- 1Open the Fast Loyalty tile in Shopify POS
- 2Check the customer's balance
- 3Redeem points for a discount on the sale
Staff open the Fast Loyalty tile in Shopify POS, check the customer's balance and redeem points for a discount on the sale. Points from in-store purchases go into the same balance as online orders.
Pricing: which Fast Loyalty plan unlocks POS
Fast Loyalty is free to install, and its listing includes points, VIP tiers, referrals and redemption at both POS and checkout. The listing also says additional charges may apply, so confirm any limits in the app before you scale.
What it costs per year
No other app here gives you POS redemption and VIP tiers without a paid plan.
Beyond the register
- Klaviyo and Judge.me integrations
- Works with Recharge, Seal and Fast Subscriptions
- Product referral rewards
- 20 storefront languages
Reputation and support
Fast Loyalty holds a 5.0 rating from 27 reviews. It launched on the App Store in June 2026, so the track record is short. Early reviews praise the free price, easy customization and support that solves issues within minutes.
What merchants like
- Full loyalty suite, including POS, on the free plan
- VIP tiers without a paid upgrade
- Fast and friendly support in early reviews
- Simple setup for small teams
What to watch
- Very new, with a short review history
- Fewer integrations than the market leaders
- Listing notes that additional charges may apply
- No wallet passes or advanced analytics yet
New and small stores that want to launch POS loyalty and VIP tiers at no cost.
Skip it if: You need a long track record, wallet cards or enterprise reporting.
Install Fast Loyalty →What staff can actually do at the register
"Works with Shopify POS" does not mean every online reward works in store. This is what each app's POS tile lets your staff do, and the limit to know about before launch:
| App | What staff do at the till | Watch out for |
|---|---|---|
|
Smile |
Add the customer, open the Smile tile, swap points for an amount or % discount | Its POS rewards do not include free products, gift cards or store credit |
|
BON Loyalty |
Scan the customer QR or search, redeem points as a POS amount or % discount | POS needs the $29 Basic plan or higher |
|
Marsello |
Scan the wallet card or QR, pick a reward, apply it to the sale | Points are deducted on redemption, so train staff on removed rewards |
|
LoyaltyLion |
Look up points in the tile, apply discount, product or collection rewards | Each reward needs POS enabled; gift card and free shipping rewards are excluded |
|
Fast Loyalty |
Open the tile, check the balance, redeem points for a discount | New app, so test the flow on a dev store before launch |
Based on each app's App Store listing and POS help documentation, October 2026.
What a POS loyalty program really costs per location
Most loyalty apps price by monthly orders, but a few price by location. That difference matters as soon as you open a second shop. Here is the starting monthly cost on the cheapest plan that includes POS:
| App | 1 online + 1 shop | 1 online + 3 shops | Why |
|---|---|---|---|
|
Smile |
$0 or $15 | $0 or $15 | Smile prices by orders, not locations |
|
BON Loyalty |
$29 | $29 | One plan covers all locations |
|
Marsello |
$120 | $240 | $60 x 2 or 4 sites (online + shops) |
|
LoyaltyLion |
$199 | $199 | Custom quote above 500 orders |
|
Fast Loyalty |
$0 | $0 | Free to install |
Smile is $0 up to 200 monthly orders and $15 up to 500. Excludes Shopify plan fees, POS Pro, SMS credits and the value of rewards redeemed.
Remember that the app fee is only part of the cost. If 100 customers redeem a $5 reward in a month, that is $500 in discounts. Set a minimum spend for rewards and track redemptions so the program grows profit, not just sales.
How to set up a loyalty program in Shopify POS
- Install your loyalty app from the Shopify App Store and choose a plan that includes POS.
- Set your earning and reward rules. Keep it simple, for example 1 point per $1 and $5 off at 500 points.
- Turn on POS in the app and enable each reward you want staff to use in store.
- Add the loyalty tile to the Smart Grid on every POS device and update the POS app.
- Run a test sale with a real customer profile, then try a return to see how points are handled.
- Train staff and promote it. Ask every customer at checkout, and add QR signage at the counter.
Want the full walkthrough with screenshots? Read our guide on how to create a loyalty program on Shopify.
Common Shopify POS loyalty problems (and how to fix them)
These issues come up again and again in Shopify Community threads from retailers using POS loyalty:
Omnichannel loyalty tips for in-store retailers
- Ask at every checkout. Staff invitations are the biggest driver of in-store signups. Keep it to one sentence.
- Show balances where customers decide. Attentive research found 68% of shoppers are more likely to buy when reminded about unused points, so put balances in receipts, emails and the POS screen.
- Use QR signage at the counter so customers can join on their phone while they wait.
- Reward store visits differently. Bonus points for in-store purchases or events give online customers a reason to visit.
- Protect your margins. Set a minimum spend for rewards and exclude low-margin items.
- Track the right numbers: repeat visit rate, average spend of members vs non-members and redemption rate.
Need loyalty connected to an ERP, a custom POS flow or multiple Shopify stores? Our Shopify app integration team can set it up and test it end to end.
Which Shopify POS loyalty app should you choose?
Both let you launch POS loyalty for $0 and upgrade later.
Full POS earn and redeem plus customer QR for $29 a month.
Wallet cards and email and SMS in one platform. Budget per site.
Deep reporting, wider POS rewards and hands-on support.
Our verdict
For most stores, Smile is the best Shopify POS loyalty app. It is proven, easy for staff and includes POS on its free plan. If you want VIP tiers and in-store rewards on a small budget, BON Loyalty gives you POS for $29 a month. Marsello is the strongest choice for retail-first brands that want wallet cards, while LoyaltyLion suits brands that want data and expert support. New stores can test the waters for free with Fast Loyalty.
Whichever you pick, install it on a development store first and run a real register test before launch. If you want help setting up omnichannel loyalty, talk to the Ecomzier team.
Shopify POS loyalty program FAQ
Does Shopify POS have a built-in loyalty program?
No. Shopify POS does not include its own loyalty tools. You add a loyalty app from the Shopify App Store, and the app places a loyalty tile on the POS Smart Grid so staff can see balances and redeem rewards. Shopify's native store credit can work like cashback, but it is not a full points, tiers and referrals program.
What is the best loyalty app for Shopify POS?
Smile is the best all-round choice because Shopify POS works even on its free plan. BON Loyalty is the best budget option at $29 a month, Marsello suits multi-location retailers that want wallet cards, and LoyaltyLion is best for data-driven brands.
Is there a free Shopify POS loyalty app?
Yes. Smile lists Shopify POS on its free plan for up to 200 monthly orders, and Fast Loyalty lists POS redemption on its free-to-install plan. BON and LoyaltyLion have free plans too, but they do not include POS.
Do I need Shopify POS Pro to run a loyalty program in store?
Usually not. Most loyalty apps work through a POS UI extension on the standard Shopify POS app. POS Pro adds advanced retail features per location, and it is required for some workflows such as selling subscriptions at the register. Check your chosen app's POS guide before you upgrade.
Are loyalty points redeemed as a discount or as a payment at the register?
On most apps, points are turned into a discount that is applied to the current sale. Store credit works differently: it is spent through Shopify POS's own store credit payment option, more like a gift card. If you want rewards to act as a payment, choose an app that issues native Shopify store credit.
Can customers earn points online and redeem them in store?
Yes, as long as the app supports Shopify POS and the customer is added to the sale at the register. The app then reads the same customer profile and balance used online. If no customer is attached, the sale earns no points.
Why is my loyalty tile not showing in Shopify POS?
The tile has to be added to the Smart Grid on each device, and the POS app must be up to date. Also check that your plan includes POS, because apps like BON, LoyaltyLion and Marsello only unlock it on paid plans. Then run a test sale with a customer attached.
How much does a Shopify POS loyalty program cost?
From $0 to around $200 a month for most shops, before the value of the rewards you give away. Smile and Fast Loyalty start free, BON starts at $29, Marsello at $60 per site and LoyaltyLion at $199. Multi-location stores should check per-site pricing carefully.