What happened to Shopify private apps?
Private apps were the original way to give one store API access for its own integrations. Shopify deprecated them in January 2022, and on January 20, 2023 every remaining private app was automatically migrated and converted to a custom app (Shopify developer docs). So when merchants search for Shopify private app development, what they need now is a custom app.
The tooling changed again since then. Custom apps are now created and managed in the Dev Dashboard. Custom apps that were created in the Shopify admin before January 1, 2026 still run and are managed from the admin as legacy custom apps (Shopify Help Center), but that admin route is no longer available for new apps, and legacy custom apps cannot use App Bridge or app extensions (Shopify developer docs).